Vans - Backpack & Bag Guide

Just in time for back-to-school, we created a one-stop-shop to showcase all of the newest fall backpacks and bags in preparation for one of Vans's biggest selling seasons. I handled everything from the photo art direction, refreshing the icons, designing the user interface, to creating the site banners and email blasts.

Live site: https://www.vans.com/bagguide

Role: Lead Designer, Art Director  /  Client: Vans  /  Media: Digital  /  Web Developer: Mariano Echogoyen  /
Creative Director: Matthew Shipman  /  Senior Project Manager: George Hatton  /  Creative Director: Matt Shipman